Learning how to negotiate re moves pressure, stress and friction from your life. This is something internationally known negotiator Roger Dawson emphasizes on the subject of negotiations. You see, negotiating is like chess — if you don’t know how to play you will be intimidated by the activity, especially if your opponent knows the game. Negotiating is a predicable event [...]

Advertising isn’t hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:

You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever—you’ve got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a [...]

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000 with new ones being started every day. It’s also interesting to note that for every new one that’s started, some disappear [...]

“I don’t get any respect!” A famous comic made this theme almost household words, yet on a serious note it often applies to the many thousands of men and women who have chosen to operate a business from their home! Even the publisher of Home Business® Magazine shared an uncomfortable experience with me not too long ago. He was at [...]

Running your own home based business is just one of many ways to make money. It is the same as owning your own traditional business and should be treated as such. You will need to advertise your business, sell and promote any products and get others to join your team. It takes allot of hard work, not to mention time [...]