Email marketing is considerably the cheapest way a company can promote its website, products or services. Virtually everyone is on the internet every day. Through email marketing, a company can reach millions of potential customers in an instant. Email marketing is effective in not only advertising company products but communicating with consumers. Through email marketing, a company can keep itself [...]

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000 with new ones being started every day. It’s also interesting to note that for every new one that’s started, some disappear [...]

In the online world, e-mail is the most important contact you have with prospective clients, current customers and business associates! After all, e-mail is all about communication, so CLARITY should be your ultimate goal. Have you ever thought about what your recipient thinks about YOU and YOUR BUSINESS, based upon the e-mail messages you send them? You might be very [...]

How would you like to give a COMPLETE sales presentation to thousands of prospects from all over the world; give that presentation at the convenience of your prospect; give that presentation while you’re awake OR sleeping; know for sure that you will not experience any rejection whatsoever, and then have your ideal customers and clients call you and say, “Sign [...]

So you want a home business. You have the time, the ambition, and are excited about the prospect. All you need is the right idea that’s perfect for your first start-up or for a second, third or fourth business. We at Home Business® Magazine watch for these ideas and present them to you with the expectation that one will provide [...]

Recognizing the importance of small business to a strong economy, Yellow Pages Publishers Association (YPPA) has joined with the U.S. Small Business Administration (SBA) to help meet the information needs of existing business owners and aspiring entrepreneurs. This Focus On The Facts discusses the fundamentals of advertising planning.