A wise man once said, “The person who saves money by not advertising is like the man who stops the clock to save time.” In today’s fast-paced, high-tech age, businesses have to use some form of advertising to make prospects aware of their products and services. Even a famous company like Coca-Cola continually spends money on advertising to support recognition [...]

How would you like to give a COMPLETE sales presentation to thousands of prospects from all over the world; give that presentation at the convenience of your prospect; give that presentation while you’re awake OR sleeping; know for sure that you will not experience any rejection whatsoever, and then have your ideal customers and clients call you and say, “Sign [...]

Every year thousands of men and women across America sign on with direct selling firm-Tupperware, Amway, or a cosmetic company-hoping to make money enough for new draperies, a new davenport, or some new clothes. They sell a little merchandise to a few relatives and close friends. Then they are through. They quit before they give themselves a chance to learn [...]

Recognizing the importance of small business to a strong economy, Yellow Pages Publishers Association (YPPA) has joined with the U.S. Small Business Administration (SBA) to help meet the information needs of existing business owners and aspiring entrepreneurs. This Focus On The Facts discusses the fundamentals of advertising planning.