Latest Advice For Small Business Owners

February 21st, 2012 with 0 com

Marketing Your Own Products and Ideas

One of the main problems within the “inner circle” of the mail order business is that everyone is selling everyone else’s products. Pages crammed full with commission dealerships is turning a good thing out of hand.

It’s been said over and over again, but newcomers to the industry should realize that they need to develop their own products and services. Commission dealerships are fine to compliment your business if the product is relative to your main product, but everyone should strive for developing their OWN product too. (more…)

February 21st, 2012 with 0 com

Secrets Of Getting Free Advertising

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them.

One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field, and “tag-along” everything you write with a quick note listing your address for a catalog, dealership opportunity, or more information. (more…)

February 20th, 2012 with 0 com

Secrets to a Million Dollar Sales Letter

Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.

All winning sales letters “talk” to the prospect by creating an image in the mind of the reader. They set “the scene” by appealing to a desire or need; and then they flow smoothly into the “visionary” part of the sales pitch by describing in detail how “wonderful” life will be and, how “good” the prospect is going to feel after he’s purchased your product. This is the “body or guts” of a sales letter. (more…)

February 20th, 2012 with 0 com

A Guide to Business Credit for Women, Minorities, and Small Businesses

The need for financing is a critical and perennial concern for the owners of small businesses. Indeed, few things are as crucial to the health of a small business operation. Many small businesses are launched by the personal resources of their owners. But they can quickly reach the stage where the owner must look to the credit market for financial help in expanding operations. (more…)

February 20th, 2012 with 0 com

Obtaining a Loan

While there are numerous financing choices for small and medium-sized owner managed business, ranging from asset based financing to factoring, most company owners are going to see their local banks first.

The secret to dealing successfully with banks is to understand their thinking. Busi- ness owners and bankers are natural opponents. They are at opposite ends of the risk – reward continuum. Own- ers are flush with dreams of growth and future riches. Owners just “know” they will be successful, current circumstances notwithstanding. Bankers are professional balloon busters. For them the glass is not half full, it is half empty and likely to go down even further. (more…)