Expos, conferences and product shows are powerful business tools for profit-making entities. Companies, big, small and home-based, utilize them as a way to grow, develop and display their products. But these shows are notoriously underutilized, sometimes misused and some shows are downright useless. Given the cost and time, if you are considering attending or participating in a show you need [...]

In the online world, e-mail is the most important contact you have with prospective clients, current customers and business associates! After all, e-mail is all about communication, so CLARITY should be your ultimate goal. Have you ever thought about what your recipient thinks about YOU and YOUR BUSINESS, based upon the e-mail messages you send them? You might be very [...]

How would you like to give a COMPLETE sales presentation to thousands of prospects from all over the world; give that presentation at the convenience of your prospect; give that presentation while you’re awake OR sleeping; know for sure that you will not experience any rejection whatsoever, and then have your ideal customers and clients call you and say, “Sign [...]

Every year thousands of men and women across America sign on with direct selling firm-Tupperware, Amway, or a cosmetic company-hoping to make money enough for new draperies, a new davenport, or some new clothes. They sell a little merchandise to a few relatives and close friends. Then they are through. They quit before they give themselves a chance to learn [...]

Promotion and advertising can be a heavy expense, especially for a new business that wants to make itself known in a community. A home-based business, however, more often than not, has a very limited budget when it comes to advertising. The home business owner needs to make the public aware of his or her product or service at the lowest [...]