Successful Internet Marketing Requires Follow-up Marketing!
By Jeffrey Spencer
Experts say that the average sale takes about seven contacts before it's
closed. If you are contacting your sales leads only once (i.e. by mail,
phone, or e-mail), you are wasting your hard earned marketing dollars.
Think about following up several times with your sales leads before
moving on.
For example: Visitors to your Web site are more than likely
pre-qualified target customers. However, if they don't buy or do
anything, they are likely to never return. Offer to let people join your
guest list/e-mail list, or register for a prize contest. By doing so,
you capture information about visitors so you can contact them again.
This is a form of followup strategy.
If you get a lead from a classified ad save their email address.
Followup by e-mail (or by mail if you get their mailing address) in
about 1 week to remind them about your offer and do they have any
questions sort of message. Test ing will determine how many times you
should followup.
The more contacts you make, the more sales you will close. If you
contact a prospect 5 times, your overall conversion will likely break
down as follows:
- First contact: about 47%
- Second contact about 16%
- Third contact about 14%
- Fourth contact about 12%
- Fifth contact about 10%
Close to 50% of the overall conversion comes from followup marketing!
And the beauty about followup marketing is the dramatic reduction in
costs. You have no advertising lead cost because you already generated
the lead. HBM
Jeffrey Spencer is the editor of the nationally recognized newsletter
"Internet Profits!" E-mail your name and address to
ssimail@ix.netcom.com to get his new report "How to Really Make Your
Business More Competitive, Profitable, and Successful on the Internet!"
Join his FREE "Weekly Success Tip" e-mail newsletter by sending e-mail
to ssimail@ix.netcom.com or visiting
http://www.choicemall.com/successstyles/
Originally Published at http://www.homebusinessmag.com/
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