Social media is emerging as an instrumental marketing tool for businesses. Several tools are proving their worth in terms of marketing, sales, public relations and customer service. Consider using social media to develop your company’s brand image and improve its visibility. When companies keep clients engaged by giving them numerous avenues of communication, clients remain connected and loyal to the brand.
How to Prepare for An Active Social Media Campaign
Before developing a social media campaign, design your company’s website and also establish your company’s email accounts. The company’s website should be visually appealing and also contain compelling content. A website solidifies the company’s brand image and also encourages customers to purchase products on the website.
Email accounts should be set up to field comments and other communication from customers. Communication with clients may give companies the opportunity to make a sale. Be prepared to answer a potential customer’s questions through a preferred method of communication. Engage your customers as often as possible to encourage them to purchase your company’s product without inundating them with too many status updates.
Type of Social Media Used for Business
Twitter is popular for its succinct 140 character messages. This social media platform is interactive and provides customers with updates about the company’s industry or product. Many businesses use this forum to launch sweepstakes, give discounts or to give away free merchandise. Twitter may also be used as a customer service tool to answer questions about products in short succinct texts. Everyone benefits from the comments. The more responsive the company is with complaints and compliments, the more likely the following will remain loyal to the product.
Twitter is free to businesses. Most businesses prefer to pay and promote their account to target a certain audience. Many businesses may spend between $5,000 and $100,000 monthly to promote an account to a certain audience. According to some studies, Twitter is one of the most effective social media forums for business-to-business sales. Brevity is the key to success with Twitter.
Facebook allows businesses to build their business based upon customers who “Like” their product or page. Information about the company’s product will show up on the customer’s news feeds. Customers remain updated about the company and feel connected. Customers who like a company’s news feeds are more likely to remain loyal members of the company. Advertisements may be purchased to help businesses promote their products. The costs of the advertisements will vary depending upon the complexity of the advertisement.
Facebook has the capability to provide access to multiple users who will act as administrators of the page. These employees are allowed to organize the site and facilitate online chats and discussions. Special analytics tools allow businesses to evaluate the activity on the website to improve targeted advertising efforts.
Businesses may use Facebook to offer discounts and free merchandise. Customers provide feedback on products to inform your business of areas that could use improvements. Employees may also share personal information about themselves through Facebook pages to provide a more human touch to the business.
Google+ is the latest addition to the business owner’s arsenal of social media applications. Google+ offers more flexibility because it allows business owners to create “Circles” and advertise only certain products to particular Circles. Businesses may create Circles with names such as Customers and Sales Leads.
Google+ page activity is directly connected to the Google’s search algorithm. This is a major benefit because the company’s search engine ranking position (SERP) will increase as the site gains more visibility and activity. Google+ is new and is slowly gaining momentum in the social media sphere.
Business-to-business sales leads are often found by businesses on LinkedIn. Companies may identify key players within an organization with LinkedIn. This practice shortens the sales cycle when the decision makers are identified early in the process.
LinkedIn is the most limited social media site in terms of its ability to assist businesses. LinkedIn should be used in conjunction with other social media sites. A corporate email account is necessary prior to setting up a LinkedIn account.
Social media use in businesses can significantly improve sales, visibility and customer service. An improved brand image can significantly improve the company’s revenue. For a thriving business, incorporate social media to improve communications and brand image.