It is possible to succeed and profit on the Internet without a website. I have been marketing online for over 2 years, most of that time without a Web site. I have sold well over $10,000 in product using nothing more than an e-mail account.
You can achieve this kind of success on the Internet if you look at cyberspace as an extension of mail-order marketing. The Internet is an additional promotional tool for getting prospect leads and selling products.
Here are nine ways to succeed on the Internet without a web site. In each case, the goal is to direct people to your e-mail account to obtain more information.
1) Place classified ads (similar to print classifieds) in the commercial on-line services including America On line (keyword: classifieds), Compu Serve (Go classifieds) and Prodigy (Jump classifieds). Do you promote a specific product or service off line? Adver tise it with an online classified and have people contact you via e-mail for more information. Send sales info by return e-mail or regular mail.
2) Place classified ads in Web classified malls. Check out http://www.imall.com for an example. Do a search in a search engine for “classified malls” to locate others.
3) Use autoresponders. These are e-mail robots that automatically send information to the person that sent e-mail to the autoresponder. You will also receive a digest of the e-mail addresses and the messages sent to your autoresponder. Save this information for follow-up marketing. Visit http://www.netopp.com/JS-2528 for information on reliable autoresponders at great prices.
4) Use Internet Newsgroups to network and locate target customers. Offer items for FREE such as a catalog, report or article. Be careful of blatant advertising. You want to offer information of value to users. At the end of your FREE article or report, briefly tell people what you do and how to contact you for more information. Visit http://www.dejanews.com for information on over 15,000 news groups.
5) Advertise in e-mail newsletters and online mailing lists. Just like a magazine or newspaper, you can advertise in other people’s e-mail publications. This is a great way to reach your customers directly by e-mail. Visit http://www.liszt.com for information on thousands of e-mail lists. Send e-mail to ad rates@info back.net for advertising information in my e-mail newsletter.
6) Buy solicited e-mail lists. Similar to direct mail, you can send advertisements about your products directly to people’s e-mail accounts along with instructions on how to get more information. However, be careful about renting unsolicited e-mail lists. This can be very damaging to your business if used incorrectly. Visit http://www.postmasterdirect.com for information on solicited e-mail lists.
7) Build your own “house” customer e-mail list. Save the e-mail address of anybody that contacts you via e-mail. These people are good prospects to contact for follow-up marketing. They’ve already shown an interest in your business. When sending follow-up marketing messages by e-mail you incur no costs for postage or printing. Great! Integrate your e-mail list-building with all forms of marketing, both on and offline.
8) Get FREE publicity online with press releases and articles you have written. At the end of an article, offer something FREE to readers via e-mail. Visit http://www.gebbieinc.com/presto.htm for information on blasting press releases online.
9) Host online Forums. On America OnLine and CompuServe there are numerous forums covering almost every topic. Contact the administrators of these and propose to be a guest expert for a future forum. This establishes you as an expert. People who participate in the forum might contact you about doing business.
By putting these ideas to work, you can build your business on the Internet with only an e-mail account.